chavs

The term chav refers to a subcultural stereotype fixated on fashions such as gold jewellery and designer clothing in the Burberry pattern (notably a now-discontinued baseball cap) and from a variety of other casual and sportswear brands. Tracksuits, hoodies, jogging bottoms (known as sweatpants to some) and baseball caps are particularly associated with this stereotype. Musically, chavs tend to like rap, garage, and electronic Dance Music. Response to the term has ranged from amusement to criticism that it is a new manifestation of classism.

http://en.wikipedia.org/wiki/Chav
http://chavscum.co.uk/
http://www.ihate.org.uk/wiki/Chavs
http://www.burberry.com/HomeEurope.aspx